What makes your website an ideal one
In the digital age where everyone is glued to the internet, it is imperative for a business to have a well-developed website. If you are planning to develop a website or have an existing site, it’s important to list out the characteristics that will help make your website an ideal one. A great website also helps you stay ahead of your competitors and creates the first impression. These first impressions end you up with quality customers. So, what makes a website great? We have compiled a checklist of 10 qualities of an ideal website that makes it attractive, efficient and visible.
Original and fresh content
User-friendly navigation is one of the key elements of an ideal website. The navigation should be consistent from page to page to avoid any possible confusion. Also make sure you use simple and clear logical names for various pages of your site.
The content on your website should be interesting and informational. People are more likely to return to your website if they find fresh and useful content. Avoid jargons and use simple and concise content. Post blogs, articles, case studies that provide great insights to the visitors. These visitors might end up bookmarking your site as a reference tool.
Securing your website is extremely crucial to build the sense of trust amongst your clients. If you are selling something online, you need to secure your website with an SSL certificate. SSL encrypts communications between you and your customers which builds a sense of trust in your customers.
The updated contact information of your business like phone number, email address, physical address, business hours, etc., should be placed at whether in the header, footer, or on a contact page in the main navigation. It makes it easy for your website visitors to call you, place an order, or request for more information. It is important to mention all information like number, email-id, address, contact form, and feedback form. Make sure you set up a custom email address for your domain.
Every web page should be highly responsive, that is, it must load quickly. Poorly developed websites will leave your visitors irritated and you will lose out on many potential visitors. Make sure that links on all your pages are working, whether they are internal links to pages within your site, or links to external websites. Use a consistent site layout and keep certain components consistent throughout the website.
Integration of social media
Simple SEO strategies should be mandatorily used. Use important keywords frequently in your content across the website. Have plenty of written content in HTML format and keep your HTML code clutter-free. Make your links descriptive and use keywords in the link text.
The world of internet is ever-changing. There are constant changes in new website standards, security measures, development frameworks etc. Therefore, it is important that businesses should be always prepared to adapt to these changes.
Social media is a vital part of marketing your business. Integrate social media platforms into your website as this will be truly beneficial for your business. This will boost your SEO, create brand awareness, connect and engage with target audience, and increase conversion rates.
With the rise in smartphone popularity, people prefer to use them over laptops for browsing. As per reports, most of the internet consumption happens over handheld devices. Therefore, it is imperative that your website is compatible with tablets and smart phones running on both Android and iOS platforms.