Content Marketing
Content marketing is marketing of a business that focuses on creating valuable and insightful content to attract the right target audience. It uses blogs, articles, infographics, podcasts, videos, social media sites as a medium to reach out to the world.
Effective content marketing fetches phenomenal ROI (return on investment). It contributes to SEO (Search Engine Optimization) efforts by creating natural inbound links and relevant SEO content on your website, which helps you to be discovered by search engines.
Our team of expert content writers create engaging content to take your business to the next level.
Why choose us for your content marketing needs?
- We design compelling content strategy that enhances brand visibility, increases revenue and helps in client retention
- Our curated content provides a continuous flow of fresh leads into the sales funnel
- Managing content from ideation till distribution stage
- Design engaging content assets and graphics
- Create high-quality SEO content, especially blogs that drive consistent traffic to your website
- Monitor the effectiveness of your content’s marketing
Our content marketing process:
- Formulate content marketing strategy – We formulate the right strategy for you based on market research and target audience. We carry out an in-depth content marketing analysis to understand your business goals and objectives, the industry scenario, and end consumer’s needs. The overall strategy includes – SEO, the relevant channels to be used, and an editorial calendar.
- Keyword research – Our team does a thorough keyword research and identifies the top keywords that matter to your audience and are consistently used in your industry.
- Content creation – This step involves the creation of high-quality, relevant content by our specialized writers. Our writers and designers create keyword-rich content like long forms, blogs, info graphics, email newsletters, videos, social media posts and more as per the requirements of your business.
- Content distribution–In this step, we make sure the content created is distributed properly across various platforms where prospects can engage with it. Every content created is optimized for search engines. We also help you combine your content marketing services with email marketing and social media.
- Performance tracking – In this final step, we track and measure the content’s performance over time. We use various measurement tools to analyse data like blog visits, site visits, user engagement, lead generation etc. and work on improvements, if any. We create monthly reports of the status of the content campaigns and present them to you so that you can review the performance.
