B2B businesses are facing the ever-growing need of implementing marketing initiatives to survive in the competitive market. B2B marketing is complex as compared to B2C marketing. The biggest obstacle for a B2B organization is that the audience is restricted to a small pool of people. To identify and create targeted communication strategies for this niche […]
The market today is constantly growing and changing as more and more companies are getting digitized. John F. Kennedy once said, “Change is the law of life and those who look only to the past and present are certain to miss the future.” This quote applies to the need for companies to embrace change and […]
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